Protecting Your Brand Requires Zealous Policing of Your Marks—Not Just Registration

Protecting Your Brand Requires Zealous Policing of Your Marks—Not Just Registration

Having a federally registered mark does not mean your brand is safe from potential infringers. Instead, protecting your brand requires zealous policing of your marks.  As an example, in September, a European cosmetics company, Kroma EU, filed a trademark infringement suit in Florida against the Kardashian sisters alleging they began marketing a competing makeup line, called Khroma, after Kroma EU and its founder, Lee Tillett, contacted Kim Kardashian to ask her to represent the line. Apparently, the Kardashians can get press for something other than their social life, fad diets or fashion choices. Continue reading “Protecting Your Brand Requires Zealous Policing of Your Marks—Not Just Registration”